The New Model of Selling: Selling to an Unsellable Generation
The New Model of Selling examines how sales approaches may need to change for a generation less responsive to traditional methods. Jerry Acuff and Jeremy Miner offer a contemporary business perspective on customer engagement, making this a relevant read for sales professionals, marketers, and business leaders.
About This Book
The New Model of Selling focuses on the challenge of selling to an “unsellable generation,” as identified in its subtitle.
Written by Jerry Acuff and Jeremy Miner, the book presents a contemporary perspective on sales and customer engagement.
Its subject is relevant to sales professionals, business owners, marketers, and anyone seeking to understand changing expectations in the marketplace.
The book’s central theme is adapting selling practices for a new generation of prospective customers.
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