Strategic Marketing and Innovation (Legend in Strategic Marketing)
by Vibrant Publishers, Rajan Varadarajan
Strategic Marketing and Innovation explores the intersection of marketing strategy and innovation. Part of the Legend in Strategic Marketing series, this volume offers readers a focused introduction to two closely connected areas of business thinking and practice.
About This Book
Strategic Marketing and Innovation examines the connection between marketing strategy and innovation.
Presented as part of the Legend in Strategic Marketing series, the book focuses on themes relevant to strategic marketing practice and thought.
This volume is suited to readers seeking a concise exploration of how marketing and innovation intersect within business.
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