Management Information Systems, Technology, and Marketing (Legend in Marketing)
by Vibrant Publishers, Naresh K. Malhotra
Management Information Systems, Technology, and Marketing explores the intersection of business technology, information systems, and marketing. Part of the Legend in Marketing series, this volume provides a focused resource for readers studying or working across these connected areas of management and business.
About This Book
Management Information Systems, Technology, and Marketing examines the relationship between information systems, technology, and marketing.
This volume is part of the Legend in Marketing series and is authored by Vibrant Publishers and Naresh K. Malhotra.
It offers a business-focused resource for readers interested in how technology and management information systems relate to marketing.
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