Marketing In The New Economy (Legend in Marketing)
by Philip Kotler, Vibrant Publishers
Philip Kotler's Marketing in the New Economy explores strategies for thriving in today's dynamic business landscape. As part of the acclaimed Legend in Marketing series, it offers essential insights into adapting marketing practices to economic innovations and global challenges, equipping professionals with tools for success.
About This Book
Marketing in the New Economy, part of the Legend in Marketing series, draws on the expertise of Philip Kotler to address contemporary economic shifts.
The book examines how traditional marketing principles adapt to digital and global changes, providing foundational guidance for professionals.
Published by Vibrant Publishers, it highlights innovative approaches to consumer engagement in a dynamic marketplace.
Readers gain practical perspectives on sustaining competitive advantage amid economic transformations.
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