Marketing Management Essentials You Always Wanted To Know: A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships
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Marketing Management Essentials You Always Wanted To Know: A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships

by Vibrant Publishers, Callie Daum, Michelle Bartonico

Business Education Marketing Management
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Marketing Management Essentials You Always Wanted To Know offers a practical overview of core marketing management topics. It covers strategic planning, marketing budgets, digital marketing, and customer relationships, making it a useful guide for readers seeking accessible instruction in marketing and business.

About This Book

This practical guide introduces essential concepts in marketing management.

It focuses on strategic planning, marketing budgets, digital marketing, and customer relationships.

Designed for readers who want an accessible overview, the book presents marketing topics in a straightforward and useful format.

Its broad coverage can support learning, planning, and day-to-day understanding of modern marketing practices.

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I will be using this book for: