Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
by Daryl Weber
Daryl Weber’s Brand Seduction explores how neuroscience can inform marketing and brand building. The book considers the mental processes involved in attention, emotion, and memory, offering a framework for marketers who want to make brands more memorable and create stronger consumer connections.
About This Book
Brand Seduction examines the relationship between neuroscience and marketing.
Daryl Weber explores how insights into the brain can help marketers build brands that are more memorable.
The book connects branding with the ways people perceive, process, and remember information.
It offers a perspective on creating stronger connections between consumers and brands through an understanding of human cognition.
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