The Analytical Marketer: How to Transform Your Marketing Organization
The Analytical Marketer examines how to transform a marketing organization through analytical thinking. Adele Sweetwood’s book offers a focused perspective for marketing professionals and business readers interested in strengthening organizational performance, improving decision-making, and building a more analytical approach to marketing.
About This Book
The Analytical Marketer explores the transformation of a marketing organization through an analytical perspective.
It is focused on the relationship between marketing practice, organizational structure, and the use of analytical thinking.
The book is intended for readers interested in developing more effective, informed, and strategically oriented marketing organizations.
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