Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
Carolina Rogoll’s Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands addresses the core areas named in its title: building, managing, and marketing brands. It offers a focused resource for readers interested in brand management, marketing practice, and the responsibilities of developing strong brands.
About This Book
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands is written by Carolina Rogoll.
The book focuses on the responsibilities and priorities of brand managers.
Its scope covers building brands, managing brands, and marketing brands.
This title is intended for readers seeking guidance related to brand management and marketing.
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