Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s
Explores Detroit's marketing of American muscle cars in the 1960s and 1970s, highlighting the commercial and cultural influences behind the era's powerful vehicles.
About This Book
This book explores the marketing strategies used by American car manufacturers during the muscle car era.
It examines how Detroit promoted high-performance vehicles to consumers in the 1960s and 1970s.
The text covers the cultural and commercial factors that shaped automotive advertising of the period.
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