The Why of the Buy: Consumer Behavior and Fashion Marketing + Free WWD.com 2-month trial subscription access card
by Patricia Mink Rath, Penny Gill, Richard Petrizzi, Stefani Bay
The Why of the Buy examines consumer behavior and its role in fashion marketing. Written by Patricia Mink Rath, Penny Gill, Richard Petrizzi, and Stefani Bay, this edition also includes access to a complimentary two-month WWD.com trial subscription card.
About This Book
The Why of the Buy examines consumer behavior in the context of fashion marketing.
Written by Patricia Mink Rath, Penny Gill, Richard Petrizzi, and Stefani Bay, the book focuses on the relationship between buying decisions and fashion business practices.
This edition includes a card providing access to a complimentary two-month WWD.com trial subscription.
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