RESULTS: The Future Of Pharmaceutical And Healthcare Marketing
by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler
A forward-looking examination of pharmaceutical and healthcare marketing. Written by Scott Weintraub, R.J. Lewis, Roger Zan, and Brad Sitler, this professional title considers the future direction of marketing across two closely connected industries and provides a timely perspective for readers interested in their continuing evolution.
About This Book
RESULTS: The Future Of Pharmaceutical And Healthcare Marketing examines the evolving relationship between pharmaceutical, healthcare, and marketing practices.
Written by Scott Weintraub, R.J. Lewis, Roger Zan, and Brad Sitler, the book focuses on the direction these fields may take in the future.
Its subject will interest readers seeking a broad, professional perspective on marketing within pharmaceutical and healthcare contexts.
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