Ultimate Guide to Social Media Marketing
by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
Ultimate Guide to Social Media Marketing offers a broad, practical introduction to marketing through social media. Written by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, and Mike Allton, it provides readers with a collaborative resource for building their knowledge of this important business and marketing subject.
About This Book
Ultimate Guide to Social Media Marketing presents an accessible introduction to the subject of marketing through social media.
Written by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, and Mike Allton, the book brings together multiple author perspectives on this business topic.
It is suited to readers looking for a broad, practical resource to support their understanding of social media marketing.
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