Ultimate Guide to Email Marketing for Business
by Susan Gunelius, Susan M. Gunelius
Ultimate Guide to Email Marketing for Business provides a practical introduction to email marketing as a business tool. Susan Gunelius and Susan M. Gunelius present general guidance for understanding, planning, and applying email-based communication to support customer outreach and broader marketing objectives.
About This Book
Ultimate Guide to Email Marketing for Business introduces the fundamentals of email marketing in a business context.
The book focuses on using email as a communication and marketing channel for reaching customers and supporting organizational objectives.
It offers general guidance for readers seeking to understand and apply email marketing practices.
This resource is suited to business owners, marketers, and professionals looking for a practical introduction to the subject.
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