All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
by John A. Quelch, Katherine E. Jocz
All Business Is Local examines the enduring role of place in business amid globalization and virtual commerce. John A. Quelch and Katherine E. Jocz present a perspective on why local context continues to matter for companies, markets, and business decision-making.
About This Book
All Business Is Local examines the continuing importance of place in business.
John A. Quelch and Katherine E. Jocz consider local context in an increasingly global and virtual world.
The book offers a business-focused perspective on how geography and locality can shape commercial thinking.
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