"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
by Jeanne Bliss
Jeanne Bliss explores five decisions that drive extreme customer loyalty. Focused on the relationship between businesses and the people they serve, this practical book considers how customer-centered choices can help organizations build stronger loyalty in both favorable and difficult conditions.
About This Book
"I Love You More Than My Dog" examines the decisions that can shape strong customer loyalty.
Centered on five key decisions, the book presents a business-focused approach to creating customer relationships that endure in both good times and bad.
Its subject is relevant to organizations seeking to understand customer-centered practices and strengthen the way they serve and retain customers.
Jeanne Bliss offers a focused resource for readers interested in marketing, customer experience, and sustainable loyalty.
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