Absolut: Biography of a Bottle
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Absolut: Biography of a Bottle

by Carl Hamilton

Business Biography Marketing Culture
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Carl Hamilton turns his attention to the Absolut bottle in this focused product biography. With the bottle as its central subject, the book offers a concise perspective on branding, design, business, and cultural identity.

About This Book

Absolut: Biography of a Bottle presents Carl Hamilton’s focused study of the Absolut bottle.

Framed as a biography, the book treats a product as its central subject rather than a person.

Its subject connects design, branding, business, and cultural identity in a concise examination of a recognizable bottle.

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I will be using this book for: