How Brands Become Icons: The Principles of Cultural Branding
by D. B. Holt
How Brands Become Icons explores cultural branding and the principles that shape iconic brands. D. B. Holt offers readers an accessible examination of branding as more than a business function, making this a useful title for anyone interested in marketing, brand strategy, and the relationship between brands and culture.
About This Book
How Brands Become Icons examines the principles of cultural branding.
The book focuses on how brands can become recognized as icons within culture.
D. B. Holt presents a marketing-centered exploration of the ideas and practices associated with iconic brands.
It is suited to readers interested in branding, marketing, and the cultural dimensions of business.
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