Marketing That Matters: 10 Practices to Profit Your Business and Change the World (SVN)
by Chip Conley, Eric Friedenwald-Fishman
Discover ten proven marketing practices that help businesses increase profits while creating positive change in the world.
About This Book
Marketing That Matters presents ten practices designed to help businesses grow profitably while making a meaningful difference in the world.
The book emphasizes aligning marketing strategies with core values to build authentic connections with customers and communities.
Readers will learn how to integrate social responsibility into everyday business operations through effective marketing approaches.
The authors draw on real-world examples to illustrate how purpose-driven marketing can lead to sustainable success.
Reviews
No reviews yet. Be the first to review this book!