Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
by Leo Bogart
Leo Bogart examines how marketers and the media have pursued youth and how that pursuit has influenced American culture. Over the Edge offers a broad look at the connections among advertising, media messages, commercial priorities, and changing social values.
About This Book
Over the Edge examines the pursuit of youth by marketers and the media.
Leo Bogart considers how youth-focused commercial and media practices have changed American culture.
The book offers a broad cultural discussion of marketing, media influence, and changing social values.
It is suited to readers interested in the relationship between popular culture, advertising, and society.
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