MOVE: The 4-question Go-to-Market Framework
MOVE: The 4-question Go-to-Market Framework offers a focused way to examine go-to-market strategy. Sangram Vajre and Bryan Brown organize the subject around four questions, creating a concise resource for marketers, entrepreneurs, and business leaders seeking a clearer structure for bringing products or services to market.
About This Book
MOVE: The 4-question Go-to-Market Framework focuses on the essential questions behind a go-to-market strategy.
Written by Sangram Vajre and Bryan Brown, the book presents a structured framework for considering how products or services reach the market.
Its concise approach may help business leaders, marketers, and entrepreneurs organize their thinking around go-to-market planning.
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