MOVE: The 4-question Go-to-Market Framework
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MOVE: The 4-question Go-to-Market Framework

by Sangram Vajre, Bryan Brown

Business Marketing strategy
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Sangram Vajre and Bryan Brown introduce a four-question framework that helps teams align strategy and accelerate go-to-market execution.

About This Book

Move presents a four-question framework designed to streamline go-to-market planning.

The approach helps organizations align strategy, messaging, and execution across teams.

Readers learn how to identify priorities and reduce friction in bringing products to market.

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I will be using this book for: