Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
by Bob Moesta, Greg Engle
Demand-Side Sales 101 offers a customer-centered perspective on selling. Bob Moesta and Greg Engle focus on moving beyond traditional sales approaches to help customers make progress, providing a practical introduction for readers interested in sales, marketing, and understanding the forces behind customer decisions.
About This Book
Demand-Side Sales 101 presents a customer-focused approach to selling.
Rather than emphasizing traditional selling, the book centers on helping customers make progress.
Its premise encourages readers to understand the demand behind a purchase and respond more effectively.
This book is suited to readers interested in sales, customer needs, and practical business strategy.
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