Entrepreneurship: The Practice and Mindset
by Heidi M. Neck, Christopher P. Neck, Emma L. Murray
Entrepreneurship: The Practice and Mindset introduces entrepreneurship as both a set of practices and a way of thinking. Written by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, it provides a clear foundation for students and readers seeking to understand entrepreneurial behavior and business creation.
About This Book
Entrepreneurship: The Practice and Mindset explores entrepreneurship through two connected ideas: what entrepreneurs do and how they think.
Written by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, the book offers an accessible foundation for understanding entrepreneurial activity.
Its focus on practice and mindset makes it relevant to readers studying entrepreneurship or developing an interest in business creation and innovation.
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