Entrepreneurship: The Practice and Mindset
by Heidi M. Neck, Christopher P. Neck, Emma L. Murray
Entrepreneurship: The Practice and Mindset presents entrepreneurship as more than a business topic. It examines the relationship between entrepreneurial practice and mindset, offering an accessible foundation for students, aspiring entrepreneurs, and readers interested in developing an entrepreneurial approach to ideas, opportunities, and action.
About This Book
Entrepreneurship: The Practice and Mindset explores entrepreneurship as both a practical activity and a way of thinking.
Written by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, the book presents entrepreneurship through an applied educational lens.
Its focus is suited to readers seeking a structured introduction to entrepreneurial practice, mindset, and development.
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