Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Explore the changing role of social media in marketing, advertising, and public relations. This book examines strategy across these interconnected fields while considering the wider consumer revolution and its impact on how organizations communicate with and reach their audiences.
About This Book
Social media has reshaped how organizations approach marketing, advertising, and public relations.
This book focuses on social media strategy within the broader context of the consumer revolution.
It brings together key business communication disciplines to provide a broad perspective on engaging with consumers through social platforms.
Reviews
No reviews yet. Be the first to review this book!
Write a Review
I will be using this book for:
1 total vote