Integrated Marketing Communication
Integrated Marketing Communication offers a focused introduction to the coordinated use of marketing messages and communication activities. Written by Robyn Blakeman, this business and education title is suited to students, marketing professionals, and readers seeking a clearer foundation in integrated marketing communication.
About This Book
Integrated Marketing Communication examines the role of coordinated communication in modern marketing.
Robyn Blakeman presents the subject as a focused business and educational resource for readers seeking a clearer understanding of marketing communication.
The book is suited to students, professionals, and general readers interested in how marketing messages and activities can work together.
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