Social Media Strategy
Social Media Strategy offers an accessible introduction to the principles of planning and managing social media efforts. Written by Keith A. Quesenberry, it is designed for readers who want a practical foundation in this important area of modern business communication and marketing.
About This Book
Social Media Strategy introduces the subject of planning and managing social media efforts.
Written by Keith A. Quesenberry, the book focuses on social media strategy as a professional and practical discipline.
It is suited to readers seeking an accessible foundation for understanding how strategic thinking applies to social platforms.
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