Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Social Media Strategy explores the role of social platforms in marketing, advertising, and public relations. Set against the backdrop of the consumer revolution, it offers a focused look at how changing consumer behavior and digital communication have influenced contemporary business and promotional strategy.
About This Book
This book examines social media strategy in the context of modern marketing, advertising, and public relations.
It considers how the consumer revolution has reshaped communication between organizations and their audiences.
The subject matter centers on using social media as part of broader business and promotional efforts.
Readers interested in contemporary communications, digital engagement, and marketing strategy will find a focused introduction to these interconnected fields.
Reviews
No reviews yet. Be the first to review this book!