Principles of Marketing for a Digital Age
Tracy L. Tuten’s Principles of Marketing for a Digital Age presents an accessible introduction to marketing in today’s digital environment. Designed as a foundation for learning, it places core marketing principles within a contemporary context for students and readers seeking a broad understanding of the discipline.
About This Book
Principles of Marketing for a Digital Age by Tracy L. Tuten focuses on marketing within a contemporary digital context.
The book presents an introduction to core marketing principles for readers seeking to understand the field today.
It may serve as a foundation for students and others developing familiarity with modern marketing concepts.
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