Consumer Behaviour
by Zubin Sethna
Consumer Behaviour by Zubin Sethna provides an in-depth look at the factors shaping consumer decisions and market interactions. Ideal for business students and marketers, it explores psychological and social influences on purchasing patterns, offering practical insights for real-world applications.
About This Book
Consumer Behaviour by Zubin Sethna offers a comprehensive examination of the principles guiding consumer actions and preferences. The book delves into the psychological, social, and economic factors that influence buying decisions.
Readers will find practical insights into market dynamics and consumer psychology, making it a valuable resource for students and professionals alike. Sethna's approach emphasizes real-world applications of behavioural theories.
This text serves as an essential guide for understanding the complexities of consumer interactions in various industries. It provides a solid foundation for analyzing trends and developing effective strategies.
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