Consumer Behaviour
by Zubin Sethna
Consumer Behaviour introduces readers to the study of consumers and their choices. Written by Zubin Sethna, this focused book provides a starting point for exploring a subject central to business, marketing, and the understanding of consumer decision-making.
About This Book
Consumer Behaviour presents a focused exploration of the subject of consumer behaviour.
The title places attention on consumers and the choices, responses, and actions associated with consumption.
It may appeal to readers seeking an accessible entry point into a business, marketing, or psychology-related topic.
Written by Zubin Sethna, this book provides a concise foundation for engaging with the field.
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