Digital Storytelling for Brands
by Bridget Tombleson, Katharina Wolf
Digital Storytelling for Brands examines how storytelling can support contemporary brand communication. Written by Bridget Tombleson and Katharina Wolf, this accessible guide is suited to students and professionals interested in marketing, digital media, communication, and the development of stronger connections between brands and their audiences.
About This Book
Digital Storytelling for Brands explores the role of storytelling in contemporary brand communication.
Bridget Tombleson and Katharina Wolf present a focused resource for readers interested in connecting digital media with marketing and brand development.
The book is relevant to marketing students, communication professionals, and anyone seeking a clearer understanding of how stories can support brand messaging.
It provides an accessible foundation for thinking about digital storytelling as part of a broader communications strategy.
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