Digital Marketing: Strategic Planning & Integration
Digital Marketing: Strategic Planning & Integration offers a structured introduction to planning and coordinating digital marketing. It examines how digital activities can be integrated with wider marketing strategy, making it a useful resource for students, professionals, and readers seeking a clear foundation in contemporary digital marketing practice.
About This Book
Digital Marketing: Strategic Planning & Integration introduces the principles of developing a coordinated digital marketing approach.
The book focuses on strategic planning and the integration of digital activities with broader marketing objectives.
It is suited to readers seeking a structured understanding of digital marketing in a business and professional context.
Annmarie Hanlon provides a foundation for considering how digital channels and marketing decisions can work together effectively.
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