The Sage Handbook of Brand Management
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The Sage Handbook of Brand Management

Business Reference Marketing
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An essential reference compiling expert perspectives on brand theory, strategy, and contemporary management practices for academics and professionals.

ISBN-13 9781529692952 ASIN 1529692954 Views 26 Publisher SAGE Publications Ltd Year 2026 Edition 1 Format Hardcover Product Group Book Pages 688 Created July 11, 2026 Updated October 01, 2026
About This Book

The Sage Handbook of Brand Management serves as an authoritative resource for understanding branding concepts and strategies.

It compiles contributions from leading scholars and practitioners in the field.

The handbook addresses both foundational theories and contemporary issues in brand management.

Readers gain insight into how brands are built, maintained, and evolved in competitive markets.

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