Social Media Marketing
Social Media Marketing offers an accessible overview of how social platforms fit into modern marketing. Written by Tracy L. Tuten, this book is suited to students and readers who want a clear foundation in the concepts, practices, and growing significance of social media within business communication.
About This Book
Social Media Marketing introduces the role of social platforms in contemporary marketing.
The book provides an accessible foundation for understanding how organizations use social media to communicate with audiences.
It is suited to students, marketing learners, and readers seeking a structured overview of the field.
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