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Brand Management: Co-creating Meaningful Brands

by Michael Beverland, Pinar Cankurtaran

Marketing business strategy Consumer Behavior Brand Management

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ISBN-13 9781529616972 ASIN 1529616972 Views 1 Publisher SAGE Publications Ltd Year 2024 Edition Third Format Paperback Product Group Book Pages 440 Adult No Created October 17, 2026 Updated October 17, 2026

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I will be using this book for:

Brand Management: Co-creating Meaningful Brands

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