Sustainable Marketing: A Holistic Approach
Sustainable Marketing: A Holistic Approach explores the connection between marketing and sustainability. Mark Peterson presents the subject from a broad, integrated perspective, making this book relevant to readers studying marketing, responsible business, and sustainability-oriented approaches.
About This Book
Sustainable Marketing: A Holistic Approach focuses on the relationship between marketing and sustainability.
The book presents a broad, integrated perspective on sustainable marketing and its role in contemporary business.
It is suited to readers interested in marketing, responsible business practices, and sustainability-oriented approaches.
Written by Mark Peterson, this title provides an introduction to the subject through a holistic marketing lens.
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