Digital Marketing: Strategic Planning & Integration
Digital Marketing: Strategic Planning & Integration offers a structured introduction to the strategic side of digital marketing. With emphasis on planning and integration, it provides a foundation for readers seeking to understand the field as part of a broader business and marketing approach.
About This Book
Digital Marketing: Strategic Planning & Integration introduces the subject of digital marketing through the connected perspectives of strategy, planning, and integration.
The book is suited to readers who want a structured foundation for understanding digital marketing within a broader business context.
Its focus on strategic planning and integration makes it a useful starting point for exploring how digital marketing can be approached systematically.
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