Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age introduces the foundations of marketing while placing the subject in a contemporary digital context. Written by Tracy L. Tuten, it provides a focused resource for readers studying, teaching, or building familiarity with modern marketing principles.
About This Book
Principles of Marketing for a Digital Age is a book about marketing in a contemporary digital context.
It presents principles relevant to understanding marketing as digital environments continue to shape the field.
Written by Tracy L. Tuten, the book is suited to readers seeking a foundation in modern marketing.
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