Introduction to marketing: Introduction to marketing for entrepreneurs and small business owners
Designed for entrepreneurs and small business owners, this accessible guide introduces the fundamentals of marketing. It offers a practical starting point for understanding how marketing can help promote a business, connect with customers, and support business development.
About This Book
This book introduces marketing for entrepreneurs and small business owners.
It provides an accessible starting point for understanding how marketing supports a business.
Readers can explore foundational marketing concepts relevant to promoting products or services and connecting with customers.
Designed for practical business use, it offers a focused introduction for those building their marketing knowledge.
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