International Marketing
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International Marketing

by Donald E. Baack, Daniel W. Baack, Barbara Czarnecka

Business Education Marketing
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International Marketing provides a foundation for understanding marketing beyond domestic markets. The book explores the concepts and considerations associated with operating across national borders, making it a useful resource for students and readers seeking an introduction to global marketing practice.

ISBN-13 9781506389226 ASIN 1506389228 Views 57 Publisher SAGE Publications Ltd Year 2018 Edition 2 Format Paperback Product Group Book Pages 672 Adult No Created July 09, 2026 Updated October 16, 2026
About This Book

International Marketing introduces the principles of marketing in an international and global context.

Written by Donald E. Baack, Daniel W. Baack, and Barbara Czarnecka, the book addresses the distinctive considerations involved in marketing across national borders.

It is suited to readers seeking a foundational resource for studying or understanding international marketing.

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