Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel, Jean M. Grow, Marcel Jennings
Advertising Creative: Strategy, Copy, and Design presents a unified look at the strategic, verbal, and visual dimensions of advertising. Written by Tom Altstiel, Jean M. Grow, and Marcel Jennings, it offers students and professionals a focused resource for understanding advertising creativity and its essential disciplines.
About This Book
Advertising Creative: Strategy, Copy, and Design explores the central components of effective advertising work.
Written by Tom Altstiel, Jean M. Grow, and Marcel Jennings, the book brings strategic thinking, copywriting, and visual design into one creative framework.
It is suited to readers studying advertising as well as practitioners seeking a broad reference for developing creative communications.
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