Public Relations Campaigns: An Integrated Approach

by Regina M. Luttrell, Luke W. Capizzo

Business Education Communication Marketing

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Public Relations Campaigns: An Integrated Approach offers a structured foundation for understanding public relations campaigns and strategic communication. Written by Regina M. Luttrell and Luke W. Capizzo, it is intended for students and readers seeking practical, integrated perspectives on developing and managing effective campaigns.

ISBN-13 9781506332512 ASIN 150633251X Views 143 Publisher SAGE Publications, Inc Year 2018 Edition 1 Format Paperback Product Group Book Pages 304 Adult No Created August 24, 2026 Updated September 29, 2026

About This Book

Public Relations Campaigns: An Integrated Approach introduces the principles and practice of public relations campaign development.

Written by Regina M. Luttrell and Luke W. Capizzo, the book presents an integrated perspective on strategic communication.

It is suited to readers studying public relations or building foundational knowledge of campaign planning and management.

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Public Relations Campaigns: An Integrated Approach

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