Advertising Creative: Strategy, Copy, and Design
Advertising Creative: Strategy, Copy, and Design presents a broad framework for understanding the major components of advertising creativity. Focusing on strategy, copy, and design, it is a useful resource for students, aspiring advertising professionals, and readers seeking an introduction to the creative side of marketing communication.
About This Book
Advertising Creative: Strategy, Copy, and Design examines the core elements involved in developing advertising creative work.
The book connects strategic thinking with copywriting and design, presenting these areas as related parts of the advertising process.
It is suited to readers seeking a broad foundation in advertising creativity and campaign development.
With its focus on strategy, copy, and design, the book offers an organized perspective on the disciplines that shape advertising communication.
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