Advertising Creative: Strategy, Copy, and Design
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Advertising Creative: Strategy, Copy, and Design

by Tom Altstiel, Jean M. Grow

Business Marketing Design
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A comprehensive resource on advertising strategy, copy, and design for students and professionals seeking foundational knowledge in creative advertising.

ISBN-13 9781506315386 ASIN 1506315380 Views 358 Publisher SAGE Publications, Inc Year 2016 Edition 4 Format Paperback Product Group Book Pages 488 Adult No Created March 07, 2026 Updated September 29, 2026
About This Book

Advertising Creative: Strategy, Copy, and Design provides an overview of the advertising creative process.

The book covers strategy development, copywriting techniques, and visual design principles.

It is intended for use in advertising and marketing courses as well as professional reference.

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I will be using this book for:
23 total votes