Freemium: How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion
by Dave Boyce
Freemium explores how product-led growth can help companies acquire customers at lower cost and expand those relationships over time. Drawing on examples associated with Zoom, HubSpot, Atlassian, and other leading businesses, Dave Boyce examines the role of freemium strategies in contemporary business growth.
About This Book
Freemium examines a business model that offers an accessible entry point while creating opportunities for customer growth and expansion.
The book focuses on product-led growth as a strategy for low-cost customer acquisition.
Examples referenced in the title include Zoom, HubSpot, Atlassian, and other top companies.
It is aimed at readers interested in modern growth strategies, customer acquisition, and business expansion.
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