The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card
by Patricia Mink Rath, Penny Gill, Richard Petrizzi, Stefani Bay, Lorynn Divita
The Why of the Buy explores consumer behavior and its relationship to fashion marketing. This bundle combines the book with Studio Access Card access, making it a practical resource for readers seeking a focused introduction to the forces behind consumer purchasing and fashion-market decisions.
About This Book
The Why of the Buy examines consumer behavior in the context of fashion marketing.
It offers a focused resource for understanding how consumers and fashion markets connect.
Written by Patricia Mink Rath, Penny Gill, Richard Petrizzi, Stefani Bay, and Lorynn Divita, this title is designed for readers studying or working with fashion marketing concepts.
This bundle includes the book and a Studio Access Card.
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