Marketing: A Love Story: How to Matter to Your Customers
In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa examines marketing as a human connection. This concise business title focuses on the importance of mattering to customers and approaching marketing with greater relevance, empathy, and purpose.
About This Book
Marketing: A Love Story: How to Matter to Your Customers focuses on the relationship between marketing and customer significance.
Bernadette Jiwa explores marketing through a human-centered lens, emphasizing the importance of mattering to the people a business hopes to reach.
The book offers a perspective on creating customer connections that feel meaningful rather than purely transactional.
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