Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Marketing for Entrepreneurs: Concepts and Applications for New Ventures provides a focused introduction to marketing principles in an entrepreneurial context. Frederick G. Crane connects core concepts with their application to new ventures, making the book a useful resource for students, aspiring entrepreneurs, and readers building a foundation in startup marketing.
About This Book
Marketing for Entrepreneurs: Concepts and Applications for New Ventures introduces marketing through the lens of entrepreneurship and new business creation.
The book combines foundational marketing concepts with attention to how they apply in entrepreneurial ventures.
It is suited to students, aspiring entrepreneurs, and readers seeking a structured overview of marketing in a new-venture context.
Written by Frederick G. Crane, this title presents marketing as a practical business subject for emerging ventures.
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