Advertising In A Digital Age
Advertising In A Digital Age examines advertising through the lens of a changing digital environment. Written for readers interested in marketing communication, the book provides a general introduction to the role of advertising in contemporary digital media and offers an accessible starting point for further exploration.
About This Book
Advertising In A Digital Age explores advertising in the context of digital communication and modern marketing.
The book is suited to readers seeking a general introduction to how advertising relates to an increasingly digital environment.
Its subject matter will interest students, professionals, and anyone looking to understand the broad relationship between advertising and digital media.
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