Kotler on Marketing: How to Create, Win, and Dominate Markets
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Kotler on Marketing: How to Create, Win, and Dominate Markets

by Philip Kotler

Business Marketing strategy
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Philip Kotler shares proven marketing strategies to help businesses create value, win customers, and lead in competitive markets.

About This Book

This book presents essential marketing concepts and frameworks for creating and dominating markets.

Readers will explore strategies for building competitive advantage and delivering customer value.

The content emphasizes practical approaches to market analysis, positioning, and growth.

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I will be using this book for:
5 total votes