The Fundamentals of Digital Fashion Marketing
by Clare Harris
Clare Harris introduces the essential concepts of digital fashion marketing in this accessible foundation text. Combining fashion and marketing perspectives, the book is designed for students and readers seeking a clear starting point for understanding how digital practices shape contemporary fashion promotion and communication.
About This Book
The Fundamentals of Digital Fashion Marketing introduces the core ideas behind marketing fashion in digital environments.
Clare Harris presents the subject as an accessible foundation for readers seeking to understand the relationship between fashion and online marketing.
The book is suited to students, aspiring fashion professionals, and anyone interested in the development of digital approaches within the fashion industry.
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