Advertising and Promotion

by Chris Hackley, Rungpaka Amy Hackley

Business Marketing

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Advertising and Promotion is an academic resource focused on advertising and promotional communication. Written by Chris Hackley and Rungpaka Amy Hackley, it is suited to readers seeking a structured introduction to a central area of marketing and business studies.

ISBN-13 9781473997998 ASIN 1473997992 Views 182 Publisher SAGE Publications Ltd Year 2018 Edition 4 Format Paperback Product Group Book Pages 384 Adult No Created February 22, 2026 Updated September 07, 2026

About This Book

Advertising and Promotion is a book about advertising and promotional communication.

It provides an academic resource for readers studying or exploring marketing-related subjects.

The book is authored by Chris Hackley and Rungpaka Amy Hackley.

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